Interpersonal Ethical Positions

Interpersonal Ethical Positions The interpersonal ethical positions include the nature of man approach, the nature of communication approach, communication as a social contract, communication as a relationship, communication as dialogue, and the ethic of care. Each of these has a basis in how to treat others, how to handle specific situations, and how they interact with the other positions. I will be discussing their application in a couple of cases, as well as how my of interpersonal ethos ties in with my professional ethics. First and foremost, Aristotles view of human nature emphasizes the capacity for reason as a uniquely human attribute. This type of ethics stems from a rational and conscious person and what they do freely. This view argues that whatever affirms that nature is ethical and whatever subverts it is unethical. The issue with this view is that emotion is somewhat excluded from ethical consideration, and thus does not properly reflect human nature. The human nature approach is extremely useful in figuring out what persuasive tactics are ethical and what arent. The human nature view influences how I treat others because it keeps me from viewing situations with my emotions at the forefront, it helps me view situations where I view people rationally and realize they do indeed consciously make decisions. I believe this application is situational, because it is not always proper to view others as rational beings, sometimes people make mistakes due to emotional sway, mental illness, etc. Another theory, the nature of communication approach focuses on the idea that facilitating the sharing of meaning is ethical and whatever subverts shared meaning would be unethical. This type of communication puts forth the theory that unethical communication hampers shared meaning and mutual understanding. This works to correct situations such as lying, group think, coercion and persuasion, but also tends to be overly simplistic. The nature of communication view influences how I treat others because it reminds me that communication with others is about mutual understanding between communicators. It reminds me to be truthful and straightforward in my communication with others. I believe this application is universal because it is always important to have shared communication with others, and that unethical communication leads to skewed meaning and understanding. The social contract approach follows the premise that individuals come together because they are motivated by their own self-interest and agree to standards of conduct to form a social contract. This approach states that communication situations are implied social contracts with mutually presumed standards. This encompasses relationship ethics, managerial ethics, and the ethics of teamwork. Social contractarianism is a very useful structure for developing a professional ethos, especially for public relations practitioners. The social contract view influences how I treat others because it reminds me that people will sometimes follow their own self-interests before the interests of others, so it is best to find a middle ground to communicate on. I believe this application is situational because not all communication is based on people who are completely self-interested. The theory of communication as a relationship sets a standard that communication is the most important element in a relationship. It states that ethical communication is the most important element in maintaining relationships. The nature of the relationship itself determines the ethical parameters of the communication. In this view, ethical communication is one of honest and open exchange of information. This is important to professional roles and fulfillment of the responsibilities of professional relationships and is useful in communication professions. The communication as a relationship view influences how I treat others because it informs me about the concept of relationships as a huge part of communication as a whole while remaining ethical. It allows me to openly communicate with others as I deem fit. I believe this application is universal because communication builds relationships both personal and professional and reminds us all to choose openness in our communication. Communication as dialogue sets communication as the true concern for the welfare and fulfillment of others. It also emphasizes choice making in response to the demands of specific situations. It requires sensitivity to role responsibilities of such relationships as teacher-pupil, doctor-patient, etc. This highlights specific communication responsibilities which may be unclear in other situations because it requires everyone to be equally enabled to fully participate. The communication as dialogue view influences how I treat others because it sets forth the idea of concern for the welfare of other instead of just the idea of self-fulfillment, while also setting precedents for various types of communication relationships with full engagement. I believe this application is once again situational, because people are sometimes more concerned with themselves than others, though it does provide situational clarity. The ethics of caring stems from feminist ethics but separates itself from feminism in a few ways. Generally, the ethics of care rejects oppression, questions rationality over emotion, of detachment over engagement, of the public sphere over the private sphere, and of individuals over relationships. The ethic of care goes against the dispassionate approaches and has relevance to all types of communication ethics, especially interpersonal ethics. The ethics of caring view influences how I treat others because it truly excels in denying oppression, and covers communication as a bilateral process as opposed to a unilateral process, and is especially relevant for interpersonal relationships. I believe this application is universal because we should always strive to create caring communication both personally and professionally. As I am including more than one position, I will discuss how the human nature view, social contract view, and dialogue view interact. The human nature view reminds us to uphold the importance of human reason to ethics, and the social contract and dialogue view can be merged to remind us that there is always self-interest as well as concern for others mingled into communication ethics. From my own experience, I remember that after my father passed I became so close to my therapist as a child that I often considered her part of my family, and communicated with her as such. She had lost a parent as well and we were both able to openly communicate about our experiences. I believe that I used the communication as a relationship view because I was comfortable enough with my therapist to communicate honestly with her. The outcome of using this ethic was a professional relationship of mutual respect and concern. Another experience for me was trying to befriend someone who lived in a higher socioeconomic status than I did. She was kind but didnt want to be friends because it would look odd to her other affluent friends. After hanging out a few times, she came to realize that it didnt matter what others thought, or what the norm was, and we have been best friends ever since. I believe in this case I used the ethics of caring view in cementing my friendship because we were b oth able to look past societal norms. Luckily, the outcome of this is a lifelong friendship with a very genuine person. The implications of my interpersonal ethos for your professional ethics is that I am much more likely to follow a code which is universal, inclusive of others, and concerned with the emotions and connections involved in communicating with others. Both of my ethos relate to my personal goals because I wish to be able to passionately present my viewpoints and information in communication, but I must also remember not to rely solely on emotion in my professional career there is a time for emotion but there is also time for pure logic.

Dansk Minox Case Study Essay

Introduction My name is Kevin Chen and I am a senior consultant of the Boston Consulting firm. Per the request of the A/S Dansk Minox, a food products manufacturer, I am preparing this analysis to identify the existing problems within the business of A/S Dansk Minox and provide possible recommendations. As a consultant, I will present the analysis without bias and for the best benefits of A/S Dansk Minox. In the following analysis, I am going to answer the following question: Should A/S Dansk Minox bring the new product, complete meal, to the market?Company backgroundThis case is set in Denmark in 1967 when the â€Å"boom† in consumer food products was just beginning more working mothers, more disposable income, more choices in convenience food products. A/S Dansk Minox, a company in Denmark, specializes in manufacturing a variety of vacuum-packed meat and other products. DM has about 30 products and has a great position and brand in the market. A/S Dansk Minox provides the vacuum packed products and consumers combine the vacuum packed packages along with the homemade salad for their meal. Through consumer research, A/S Dansk Minox recently identifies that there is a huge market potential for vacuum packed complete meals. The meal contains a standard â€Å"sliced pork in gravy†, the product that A/S Dansk Minox is making, with 550 grams of red cabbage salad. Vacuum PackingVacuum Packing is a storage method that preserves variety of food. For example, pork, beef or vegetables. If properly refrigerated or frozen, vacuum packaging works well in keeping the food fresh for longer periods. The plastic bags are usually used to vacuum packaged. The air is removed creating a vacuum in the bag and the food is left in the bag. In order to maintain vacuum, the bag is sealed. By the researches from Fante’s Kitchen Wares Shop, there are a lot of benefits for vacuum packing:1. Longer storage life of foods. According to researches, foods maintain their freshness and flavor 3-5 times longer than with conventional storage methods, because they don’t come in contact with oxygen. Due to the elimination of air to absorb the moisture from the food, vacuum packing prevents dry out of moist foods,Because bacteria mold and yeast cannot grow in a environment without oxygen, foods maintain their original appearance. Insect infestation is eliminated because there’s no oxygen coming in the bag. The production process of vacuum-packed products can be illustrated by the flow chart 1) attached in appendix. Business environment:The current business environment that A/S Dansk Minox operates in can be analyzed as follows. Threat of New Entrants and Barriers to EntryAs the customer research done by A/S Dansk Minox revealed, there is still market opportunity for the vacuum packed products. In order to produce vacuum packed products, for example pork, vegetables, it is necessary for companies to purchase the production equipments for the procedure of vacuum packing, meat cutting, sorting and packaging. It is crucial to purchase the machines that reduce production time and cost, increase efficiency. Therefore, in order to enter into this market, the initial capital investment in purchasing equipment could be substantial and it creates barriers to entry. However, the equipments are relatively easy to operate, so the training cost and time to the workers could be minimal. Moreover, the food product manufacturing industry is not technology intensive and the equipment could be purchased in many distributors, this factor in turn makes the new entry easier. Also, once the initial machines purchased, it is relatively easy to introduce new product lines. Intensity of Rivalry Among CompetitorsThere are a number of vacuum-packed cooked products manufacturers also in the business. Certain competitors of A/S Dansk Minox are expanding aggressively and had already introduce the red  cabbage salad in vaccum-packed, canned or frozen form. There is low differentiation among competitors and price is the key factor in this particular industry. Due to the high initial investment, the potential exit barriers could be high in this diverse competitive industry. Product SubstitutesFor this particular product of vacuum-packed red cabbage salad, the Danish housewives very often make it on their own. Therefore, the family could choose make the salad or buy it from A/S Dansk Minox. The switching costs are fairly low and the family could have a choice of buying the products from other manufacturers if the price and quality match their standard. In term of food storing methods, the red cabbage salad could be in the canned or frozen form as well. They are the substitutes depend on the family’s preference and evaluation of price and quality. SuppliersThe suppliers of A/S Dansk Minox are the vendors that provide raw material of pork, cabbage and other possible material for the process of packaging. Since pork and cabbage are consumption goods, the price is affected by the demand and supply of the material. Luckily for A/S Dansk Minox, the suppliers will not have huge bargaining power since the material of pork and cabbage is wildly available in the market and the supply chain is considered to be relatively stable. BuyersSince the pork and salad are very popular food in Denmark, so the potential buyers of the product could be anyone in the country. Since people now have more disposable income to spend on food products, also the vacuum-packed products like pork and cabbage are wildly considered as more convenient products,More specifically, the women in the work force, working mothers, represent the increasing portion of the buyers. Since this salad is quite time-consuming to prepare at home, the working mother prefer to purchase pre-prepared vacuum-packed products. The complete meal products are the perfect products for them. Company Strategy:The strategy of the A/S Dansk Minox is Cost leader. A/S  Dansk Minox is operating in a large market and the potential customers could be any family in the country. The demand of vacuum packed product by is highly elastic, which means the demand of the products are highly influenced by the price. In order to maintain a competitive price and compete with the competitors, A/S Dansk Minox produces the products massively. Strength:Biggest strength of the organization is the brand loyalty that already exists. Having 30 products in the market, A/S Dansk Minox is wildly recognized by the consumers and is a trusted name. Once the new products introduced, it could enjoy the benefits of being a line of the company. Opportunity:By conducting a consumer research, A/S Dansk Minox recently identifies that there is a huge opportunity for vacuum packed complete meals, even the competitors already introduce the ready-made red cabbage salad to the market. The opportunity came from the facts that the disposable income of people increases, resulting in more spending on food products. More and more people prefer convenient food to making it by themselves. In addition, the ready-made combo of â€Å"complete meal† is especially to working mothers, who want to reduce their time on the time-consuming salad dish. The percentage of working mother in the work force is expecting to increase in the future, reflecting the great opportunity of introducing the new complete set product. The major problem that A/S Dansk Minox facing now is: Should A/S Dansk Minox bring the new product, complete meal, to the market? If yes, then how much the unit price should be?The price is uncertain due to the cost allocation problem raise by the new product, leading to long discussions between the marketing and finance departments. Company identifies the cost driver as ‘per kilogram’ of material and the new product price at D.Cr 8.20 is proposed by finance department. Marketing department suggests that the cost driver ignores the price of cabbage is way cheaper than pork, however allocating a similar overhead cost. Hence they proposed a price of D.Cr 6.85 for the combo pack. In order to find the solution for the problem above, I will examine the  following three alternatives:Summary of alternativesABCStatus Quo: Not introduce the â€Å"complete meal product†; abandon the new projectIntroduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85Introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20Alternative A: Status QuoAlternative A is to abandon the new project of New Pack – not to introduce the â€Å"complete meal product†. As the new product will not be introduced, it will generate no additional profit to the company, i.e. the profit in 1966 will be the net profit without the introduction of the new product. Consequently, the pricing arguments between the marketing and finance departments of the Danish company will no longer exist. In addition, since the new product is not introduced into the market, the customers of the standard pack will stay with the products. Accordingly, th e sales of the old product will continue to rise in response to the increase in the market demand. Alternative A: Not introduce the â€Å"complete meal product† New PackSales:0Total variable costs0Allocated fixed costs0Profit0Alternative B: Introduce at a consumer price of D.Cr. 6.85Since there was spare capacity available for the production of the new â€Å"complete meal† product, the total amount of the fixed costs will not change due to the proposed production of the new product. Also because these fixed expenses are costs that have already been incurred and that cannot be recovered, they are considered as sunk costs. In business decision-making such as the decision to add or drop a product or service, only incremental costs (variable costs) are relevant to a decision. Therefore, the full costing method (the standard cost accounting) – the attempt to allocate the company’s fixed costs to the different products produced during a certain period of time, is not appropriate for this type of management decision making. The proper approach to support decision making to improve a company’s profitability is a contribution analysis:Revenue – Variable Costs = Contribution Margin per unit(Contribution Margin per unit x total units produced) – Total Fixed Costs = Incremental Profit/LossAs a result, the company’s profit in 1966 will be increased by $99,450 (See Table 1 for detail) if the new product is introduced at a consumer price of D.Cr. 6.85. Compared to Alternative A, A/S Dansk Minox is better off by the increase of $99,450 in profit. In the event that the company is not capable to produce 85 tons of new products, the profit increased above will not be achieved. From the table shown below, in order to achieve the profit by selling 30 tons new products at D. Cr 8.20, we need to at least sell 52 tons of new product at D. Cr 6.85. Contribution Margin for a consumer price of D.Cr. 6.85 x Minimum sales volume= incremental profit for introducing the product at a consumer price of D.Cr. 8.201.17X = 60,900 *X = 52,051* see alternative C for detailLong term decisionHowever, the contribution analysis is primarily useful for short-term decision-making. For the long-term purpose, the company still needs the full costing analysis to calculate the profit of each product. Within company’s capacity, the production Fixed Expense for the new â€Å"complete meal† will be the same as existing products as D.Cr. 0.54 per kilo. All other overhead will be the same as the existing product as well. In the event of exceed capacity, need to allocate additional Production Fixed Expenses. in order to get the correct number of profitability, A/S Dansk Minox needs to find an appropriate cost driver to allocate the production fixed expenses. As indicated by the marketing department, the total sales quantity (expressed in kilograms) may not be a proper way to allocate the fixed costs. A/S Dansk Minox could consider using the selling price of product as the allocation basis, since the consumer price is more relevant to the fixed overhead and better matching expense with profit. Therefore, from the following table, we proportional apply the Production Fixed Expense:new packStd.Pack6.854.85X0.54X=0.76Therefore, in the long run, 0.76 production fixed expense should be allocated to 1 Kg of â€Å"complete meal†. Please note that we assume selling price at D.Cr. 6.85. In the case of retail selling price as D.Cr. 6.85 and with an allocation of D.Cr. 1.20 for production fixed expenses, the total unit cost will be D.Cr. 5.22. Alternative C: Introduce at a consumer price of D.Cr. 8.20In spite of the marketing department’s arguments, company could decide to set the price at D.Cr. 8.20 so that the full fixed expense could be covered. In this case, the uncertainty of allocating fixed overhead is eliminated and the company ensure that the new product is making profit. However, the selling price is too high for the customer in turn decreases the competitiveness of the product. Therefore, the product could be sold at a lower volume than it is budgeted. In the following, we reasonably assume that the sales volume drop to 30 tons when the price is at D.Cr. 8.20. Please see table 2 at appendix for detail. The profit in 1966 will be increased by $60,900. Compared to Alternative A, A/S Dansk Minox is better off by the increase of $60,900 in profit. ConclusionsIn order to better evaluate and compare all the qualitative and quantitative alternatives we analyzed above, we need to take into consideration of certain key decision-making criteria:1.Improve profitability (measured by contribution analysis, short-term decision making)Increase profitability and improve shareholder equity is the primary goal of a company. By improving profit, the company’s cash flow is possibly increased, so that company’s ability of meeting liability is enhanced. In the event of possible investing opportunity arises, the company will be financially flexible enough to take it. 2.Consistent with the corporate strategyThe alternative we take should be consistent with the strategy of the company, so that the action will be towards the company goal and will be sustainable. 3.Lost of customers by the Standard PackTo better evaluate the alternatives, some important qualitative factors should be considered, potential lost of customer by standard pack resulting from the introduction of the new product is one of them. 4.Within capabilityAre the alternatives attainable? Or they are out of the capacity of the company and will not be able to achieve?The following table shows how we compare the different alternatives by applying these criteria:ABCStatus Quo: Not introduce the â€Å"complete meal product†; abandon  the new projectIntroduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85Introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20Improve profitability using contribution analysis (short-term decision making) NoAssuming 85 tons of new products are sold at price of D.Cr 6.85, so the profibility will be improved by D.Cr. 99,450Assuming 30 tons of new products are sold at price of D.Cr 8.20, so the profibility will be improved by D.Cr. 60,900. Consistent with strategyN/AThe company’s strategy is cost leader, the price of D.Cr.6.85 is consistent with the company’s strategy and increase the competitiveness of the company.The company’s strategy is cost leader. the price of D.Cr.8.20 might be too high for certain customer, resulting in losing the competitiveness of the company. Lost of customers by the Standard PackNoIt is confirmed that there is still a great untapped potential for the new product so the customer will continue to buy both new and old products. Sales of standard pack will not be affected.Since there is still a great untapped potential for the new product so the customer will continue to buy both new and old products. Sales of standard pack will not be affected. Within capabilityN/AThere are spare capacity available for the company and the production will not exceed at this moment. If the new product keep increasing in the future, there is possibility of exceeding budgeted capacityThere are spare capacity available for the company and the production will not increase too much due to the high selling priceIn conclusion, by comparing the alternatives against the key decision-making criteria, alternative B, which introduces the â€Å"complete meal product† at a consumer price of D.Cr. 6.85 is the best option for A/S Dansk Minox. Since the main goal for A/S Dansk Minox is generating higher cash flow, improving profitability should be the primary criteria that we should consider in decision making. Alternative C improves profibility by D.Cr. 99,450, which is D.Cr 38,550 higher than alternative B and D.Cr 99,450 higher than alternative A. Moreover, alternative B is consistent with the company strategy. From the content that we demonstrated previously, the business strategy of the company is cost leader. A/S Dansk Minox produces the products massively in order to keep a low selling price and match with the competitors. Therefore, introducing the new product price at D.Cr. 6.85 does a better job in fitting in company’s strategy than the other alternatives. In addition, alternative B will not have huge impact to the existing products and it works within the capability of the company, comparing to other options. Recommendations A/S Dansk Minox is facing an exciting opportunity of introducing a new product line that could possibly increase the profit hugely. We highly recommend the company introduce the new â€Å"complete meal† at price of D.Cr. 6.85, also taking the following steps:1.Introduce the â€Å"complete meal† to the whole company and the public as soon as possible in order to let more people know about the new product. 2.Inform the production department and add the new product into production plan. Evaluate the difficulty of implementing the new product line. 3.Inform the marketing department. Ask for possible promotion theme and plan that could make the biggest sales impact. 4.Call retailers at each level of selling channel regarding the introduction of the new product. 5.after few months, conduct customer research in order to evaluate the success of the new product or possible commandsNot only alternative C is a solution that relatively easy to be implemented, it is also expected to generate highest cash flow to meet the company’s operating goal. By setting the price of new product at as low as D.Cr. 6.85, the demand of the product remains high and the company strategy of cost leader will be maintained. Introducing the new â€Å"complete meal† increase the competitiveness to utilize  the company’s strength and help company to survive in this highly competitive market. Appendices:Flow chart 1)Table 1Alternative B: introduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85New PackConsumer Price6.85Turnover Tax(0.76)Consumer Price Before Tax6.09Retailer’s Margin (1.31)Price to Retailer4.78Variable Costs:Material: Pork 1.67Labor: Pork 0.25Material: Cabbage 0.5Labor: Cabbage 0.25Packaging 0.26Transportation, Storage0.2Margins and Discounts to Wholesalers 0.38Sundry Variable Costs 0.1Total Variable Costs(3.61)Contribution Margin1.17Sales volume @ 85 tons 1x 85,000 kgIncremental Profit99,4501 Assume the actual sales volume of the â€Å"complete meal product† is the same as the sales budget when the â€Å"complete meal product† is introduced at a consumer price of D.Cr. 6.85. Table 2Alternative C: introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20New PackConsumer Price8.20Turnover Tax(0.91)Consumer Price Before Tax7.29Retailer’s Margin (1.57)Price to Retailer5.72Variable Costs:Material: Pork 1.67Labor: Pork 0.25Material: Cabbage 0.5Labor: Cabbage 0.25Packaging 0.26Transportation, Storage0.2Margins and Discounts to Wholesalers 0.46Sundry Variable Costs 0.1Total Variable Costs(3.69)Contribution Margin2.03Sales volume @ 30 tons 1x 30,000 kgIncremental Profit60,9001 The actual sales volume of the â€Å"complete meal product† is 30 tons when the â€Å"complete meal product† is introduced at a consumer price of D.Cr. 8.20bibliographiesA/S Dansk Minox Gordon Shillinglaw, Columbia University ISBN 0-538-88967-5 to Accounting

High School compared to middle school

When I got home I would eat something and relax for 1 hour and then I would start my homework around 6 pm. Most times, it would take my 15-20 minutes to finish my homework. If I had any projects or other work to do, it would extend my work time to about 1 hour. But that all changed once I got to high school. Once got to high school, would get home at 7 and as soon as I got home, I had tons of homework. Start my homework at 7:30 pm and if it is normal homework, then I am done at about 9 pm.If I have project or there work, have to work until 11 pm. And that is without AP human geography homework, which itself takes 1 hour per night. The second problem I have is band. Band in middle school is nothing compared to band in high school. When I was in middle school band, practiced for 30 minutes a day and that was enough for me to be good. After school practices were rare events and they lasted for about an hour when we had them. Once got to high school, even one hour of band practice a day isn't enough.And after school rehearsals are an almost everyday thing and each practice is a little more than one hour marching in the hot sun. And being at the Friday football games is mandatory. The games go from 7 pm to 1 0:30 pm and if it is an away game, then you don't get home until 12 midnight. And, in middle school concerts and contests were during the weekdays, but in high school you have to sacrifice your Saturdays to be at the competitions. And if you are not at the Ames or the contests in high school, then you get a detention.So, thinking that high school would be easy was a big mistake. Made this mistake and I am now paying the price. So, no matter what you do, don't make the mistake that made. Make sure you get prepare to have long days and lots of homework. And start preparing for having at most 7 hours of sleep on the wee stays. This is a medium compare-contrast because it is contrasting, but it is only contrasting it is not comparing anything as the same.

The Concept of Human Nature - 1948 Words

Many philosophers described the concept of human nature differently. Hobbes believes that human nature is very bad. He said that in the state of nature people have absolute freedom to do what they want. That is why state of nature is the state of war, which means war of one against another. I will not harm you if you would do not it in return. State of nature is nasty, brutish, and short. The only way to escape state of war is to sign social contract and to join to society (Hobbes ch XV). However not all authors think in the same way. In contrary, Rousseau claims that human nature is good but it corrupted by society (Rousseau Book I ch 8). Rousseau claimed that people in the state of nature is isolated from each other and live for their own sake. People have absolute freedom and they obey only to him selves (Rousseau Book chapter 2). Rousseau also claims that natural people has not any interest for property, law, right, and other norms of civil society. Human in the state of nature needs only limited things as food, sleep, and sex. That is all. People confident for them and do what they want to do. That is why people in the state of nature are not bad. They do not compete with each other and knows their abilities and preferences. Rousseau blames civil state which corrupt people. Living with the more talented and ambitious people contribute to greedy and lowering own confidents (Rousseau book I ch 8). People become angry. Now they need to compete with other despite on Show MoreRelatedEast Asian Concept Of Human Nature1715 Words   |  7 PagesEast Asian Concept of human nature Introduction The Eastern Asia region is diverse. It include: Buddhism, Confucianism, Islam, Taoism, Shinto and Christianity. Confucianism and Buddhism and Taoism have dominated most parts of the region with some states governing system being based on these religions. 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